Online Copywriting & Content Writing Masterclass

Course Description

Welcome to the Online Copywriting & Content Writing Masterclass — a comprehensive and practical course designed to help you write with purpose, influence, and clarity in today’s digital world.

Whether you want to boost your business visibility, start a freelance writing career, or master the art of persuasive communication, this course will equip you with the skills and confidence to stand out in the fast-growing content industry.

You’ll learn how to craft words that convert readers into customers, write engaging content for blogs and social media, create SEO-friendly articles, and develop high-performing email campaigns.

This program combines strategic training with hands-on writing exercises, helping you build real projects and a personal portfolio by the end of the course.

Course Contents

Module 1: Introduction to Copywriting & Content Writing

• What is Copywriting and Content Writing?
• Difference between Copywriting and Content Writing
• Essential Skills Every Copywriter Must Have
• Understanding Your Target Audience

Module 2: Writing for Social Media

• How to Write Captions That Engage and Convert
• Creating a Social Media Content Plan
• Writing for Different Platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok)
• Hashtags, Emojis, and Tone of Voice

Module 3: Content Marketing

• The Role of Content in Digital Marketing
• Storytelling and Emotional Triggers
• How to Create a Content Calendar
• Measuring Content Performance

Module 4: SEO Writing

• Introduction to Search Engine Optimization (SEO)
• Keyword Research and Placement
• How to Write SEO-Friendly Blog Posts
• Tools for SEO Writing (Grammarly, Yoast, SurferSEO, etc.)

Module 5: Email Marketing

• Writing Attention-Grabbing Subject Lines
• Structuring Effective Marketing Emails
• Crafting Welcome, Promotional, and Newsletter Emails
• How to Automate and Personalize Email Campaigns

Module 6: Blogging

• Choosing a Profitable Blog Niche
• Blog Post Structures That Keep Readers Engaged
• Writing Compelling Introductions and Conclusions
• Monetizing Your Blog with Ads and Affiliates

Module 7: Copywriting for Advertising

• Writing Headlines That Sell
• The Psychology of Persuasive Writing
• Crafting Sales Pages and Ad Copy
• Writing for Print, Radio, and Digital Ads

Module 8: eBook Writing

• How to Plan, Structure, and Write an eBook
• Formatting and Designing Your eBook
• Publishing and Promoting eBooks Online
• Turning Your eBook into a Source of Income

Module 9: Practical Portfolio Development

• Create Blog Posts, Ad Copies, and Social Media Content
• Build Your Freelance Writing Profile
• Review & Feedback Session
• Final Submission and Certificate

What You’ll Learn

• The art and science of copywriting and persuasive communication
• How to write for social media, blogs, and websites professionally
• How to craft SEO-optimized content that ranks high on Google
• How to create high-converting sales and ad copies
• How to write effective marketing emails and newsletters
• How to write, publish, and promote your own eBook
• How to build your writing portfolio and start earning online

What You’ll Achieve

By the end of this course, you will:

• Become a certified copywriter and content creator.
• Have a complete writing portfolio with real projects.
• Be ready to work as a freelancer or content marketer.
• Gain confidence in writing for clients, brands, and personal projects.
• Learn how to monetize your writing skills in multiple ways.

Practical Sessions (Hands-On Learning)

This is not a theory-based course — it’s 100% practical and project-driven. Every module includes:

• Writing Exercises
• Real-world Assignments
• Peer Review & Instructor Feedback
• Live Editing Demonstrations
• Final Project Submission and Review

You’ll create real content such as blog posts, ad copies, email campaigns, and social media captions throughout the course.

Course Duration

• 4 Weeks Intensive Online Training
• Flexible Schedule (Learn at Your Own Pace)
• Weekly Live Q&A Sessions

Course Fee

₦10,000 — One-time payment, lifetime access

Why Enroll in This Course?

• Comprehensive Training: Covers everything from beginner to professional writing levels.
• Practical Focus: Learn by doing through hands-on assignments and real projects.
• Freelance Readiness: Start your writing career immediately after completion.
• Lifetime Access: Access materials anytime, anywhere.
• Certification: Earn a recognized certificate to boost your portfolio.
• Affordable & Accessible: Quality training for just ₦10,000!

Enroll Now

Click here to enroll via WhatsApp

📍 Online Class (Learn from Anywhere)
🎓 Certificate Upon Completion